Our readers would excuse us if, this time, Creativity and Good Design goes metaphysical, focusing on some unusual aspects of copyright and ownership. We’d like to begin with a simple thought: God is the owner and inventor of everything. Our second thought, which is a consequence of the first one, is that we are just borrowers of things. We don’t actually own a single thing. Not even our body, which is a disposable item with an expiration date. That’s why the majority of us is so attached to stuff and we claim material and intellectual property over things: because we are afraid of death. Now, let’s assume that God, while creating the Universe with inexaustible fantasy and talent, considered for a second to copyright every single thing. Wouldn’t the world had been a sad, ugly place to live in? Just imagine a copyright symbol stamped on everything – from atoms to oranges, from flowers to raindrops – all things bearing the ® of Lord. Imagine the infinite series of lawsuits filed by God against all of us for using His world without asking permission, or for infringing the copyright. Fortunately, He didn’t do it. In His tremendous generosity, He just created an immense playground for us to enjoy. Then He left (or we left Him, depending on your point of view). This fact should make us all reflect upon what is ours, really. The Brandpowder Team is glad to post here a visual experiment on Surreal Ownership, as a way to look at creativity, marketing and even philosophy under a new prism.
God’s Patents 7187237, 9082971, 6565382, 34955540, 464564372, 0943820, 7831643, 0039384, 2736421038, 3732392, 373762119, 0437597311N, 548290573941 and 676430111K: the grassfield, the bistort, the wintergreen, the alpenrose, the aster, the bartsia, the alpine aven, the calamint, the butterwort, the toadflax, the alpine daisy, the hawkweed, the french honeysuckle, the golden hawk’s beard.
God’s Patents 3190923, 7294532, 01947591, 018423434, 0998991, 1213002, 3452177 and 558812F: the very pale blue sky, the red ants’ underground nest, the camelthorn bush, the giant acacia, the riverbed, the igneous rock and the barren hill.
God’s Patents 000000073, 0092384735, 00393847332, 001982832, 001211373, 0000000006 and 0000411256: the expanding universe, the gaseous nebula, the column of cosmic dust, the white star, the helium, the dark matter and the quasar.