Tag Archives: god



JESUS AIRLINES is the boldest Brandpowder’s project to date. We sent a draft of what follows to the Vatican, without response (understandably) but the idea is waiting for an investor with vision and faith. The whole story started with a photograph taken by one of our employees (Bob Gukka) while taking off from a local airport (below, left): the picture shows a landing airplane whose cross-shaped shadow on the airport strip is surprisingly similar to the Christian symbol projected on the grass. The Brandpowder Team got quite excited about the finding. It was a Call, we thought, a revelation from Heaven! And we had to do something about it.


The original sketch on this page clearly shows the liaison among faith, flight and fondness (the 3F factor). Why not put all these items in a blender and create an airline company with a holy message?  Jesus Airlines was born, with a logo inspired by the monumental Christ the Redeemer, in Rio de Janeiro. We opted for a flame red background, to provide the brand with a powerful message of love, peace and brotherhood among all nations.



Above: the corporate image has been studied in every detail. Jesus Airlines’ business cards have been turned into a promotional media, thanks to individual personal website where all employees can have their own fan page. Each card, on the other side, presents a holy picture to make passengers feel more protected.


Above: boarding passes are dipped into incense. Burning is not permitted aboard the airplane, of course, but once home, passengers can extend the Jesus Airlines’ experience enjoying the holy scent.


Above: The main terminal is eye-catching, and spirit lifting too. Jesus’ giant marble statue greets departing passengers and bless the ones on arrival.


Above: (click to enlarge) Jesus Airlines’ print ad introducing 7 Star Class, a service of unprecedented luxury in the history of commercial flight.


Above : (click to enlarge) Jesus Airlines loves customers to bits and it proves it: two flight attendants are provided to every single passenger on every flight. Below: (click to enlarge) The Frequent Flyer 7th Heaven promotional campaign.


Below (click to enlarge): No matter what you heard about immortality, Jesus’ first concern on Earth is your Safety. That’s why each plane is equipped with an individual parachute, gps-radio and a gourmet food package in case of accident.



Above and below: (click and read carefully) instructions for your personal safety include a Holy Bible for an inspiring read. This way you can save your soul, too.


Below: The airplane’s lower fuselages is painted with a white cross. The special fluorescent coating glows in the dark, so that the Word is clearly visible at night. While churches remain empty and silent on the ground, Jesus Airlines’ Message keeps traveling above our head, promoting faith in a spectacular way all over the world.




Young Woman Holding Large Model Airplane

Above: Olina Turtcom, appointed Head of Design for the Jesus Airlines’ project. “I never believed in God,” – she confessed – “but then I started to work with these guys and I was blessed. Now I’m a believer. Jesus can do wonder to all of us, and I have to thank Brandpowder for this wonderful life-changing experience.”


Above and below: Stairway to Heaven is the airline’s label for branded content. Jesus Airlines production extends to music, books, fashion and beverages. The Marketing of Faith is the next big thing, and there’s nothing better than cool products to convey a timeless message in a contemporary, soul-catching way.


Below: we would like to close this post with a sketch of Jesus Airlines’ proposed Lounge & Restaurant, signed by Serafin Maud, an architect who recently joined our Team. The airplane’s body includes Duty Free shop, Beauty Parlor, Liquor Shop and a small Chapel. The Restaurant, called Wings, makes it for a flighty, exciting lunch in midair.


Jesus is looking for partners. If you are a billionaire, and you believe in Him, please drop us a line. God bless you.



Patent 00000027: and God created woman.

Our readers would excuse us if, this time, Creativity and Good Design goes metaphysical, focusing on some unusual aspects of copyright and ownership. We’d like to begin with a simple thought: God is the owner and inventor of everything. Our second thought, which is a consequence of the first one, is that we are just borrowers of things. We don’t actually own a single thing. Not even our body, which is a disposable item with an expiration date. That’s why the majority of us is so attached to stuff and we claim material and intellectual property over things: because we are afraid of death. Now, let’s assume that God, while creating the Universe with inexaustible fantasy and talent, considered for a second to copyright every single thing. Wouldn’t the world had been a sad, ugly place to live in? Just imagine a copyright symbol stamped on everything – from atoms to oranges, from flowers to raindrops – all things bearing the ® of Lord. Imagine the infinite series of lawsuits filed by God against all of us for using His world without asking permission, or for infringing the copyright. Fortunately, He didn’t do it. In His tremendous generosity, He just created an immense playground for us to enjoy. Then He left (or we left Him, depending on your point of view). This fact should make us all reflect upon what is ours, really. The Brandpowder Team is glad to post here a visual experiment on Surreal Ownership, as a way to look at creativity, marketing and even philosophy under a new prism.

God’s Patents 20334995, 453392332 and 23002391D: the blue sky, the seagull and the high altitude, dissolving cirrus.

God’s Patent 91120034857: the globe artichokes.

God’s Patents 271122300, 573920204, 475402183, 475449010 and 339120032: the altostratus, the island, the iceberg, the seawater and the nordic light.

God’s Patents 093445711, 94825565834, 384500019, 394302104 and 21113097: the saltwater lake, the cliff, the morning fog, the mountain peak and the light blue sky.

God’s Patents 79758554, 566540322, 1120212307, 55769211F and 998961244: the sandy plateau, the shadow, the boulder, the geyser and the crystal clear sky.

God’s Patents 40069194, 5059432, 00593039278, 038475573 and 57678321H: the forest’s bush, the fire, the driftwood, the soil and the night.

God’s Patents 7187237, 9082971, 6565382, 34955540, 464564372, 0943820, 7831643, 0039384, 2736421038, 3732392, 373762119, 0437597311N, 548290573941 and 676430111K: the grassfield, the bistort, the wintergreen, the alpenrose, the aster, the bartsia, the alpine aven, the calamint, the butterwort, the toadflax, the alpine daisy, the hawkweed, the french honeysuckle, the golden hawk’s beard.

God’s Patents 3190923, 7294532, 01947591, 018423434, 0998991, 1213002, 3452177 and 558812F: the very pale blue sky, the red ants’ underground nest, the camelthorn bush, the giant acacia, the riverbed, the igneous rock and the barren hill.

God’s Patents 0674493222, 8879943220K, 0033391823 and 00000032: the reflecting property of water, the krill, the whale shark, and the ocean.

God’s Patents 0000000001, 00000000011 and 0000045611922: Darkness,  planet Earth and the Moon. Light, as you have guessed, was not His first, but His second invention.

God’s Patents 000000073, 0092384735, 00393847332, 001982832, 001211373, 0000000006 and 0000411256: the expanding universe, the gaseous nebula, the column of cosmic dust, the white star, the helium, the dark matter and the quasar.

God’s Patents 910827346745 and 0000004972: the fig’s leaf and the idea of Creation itself.

The Brandpower’s symbol: a non-trademark, anti-marketing approach to things.


May be somebody didn’t notice it yet, but the world is upsidedown.  Technology is God and gadgets are the lesser deities of His wireless Pantheon. Medicine replaced Spirituality, and Plastic Surgery is saluted as the triumph of rubber over flesh. Mediocrity is praised whilst excellence is squashed. Sentimental Ecology and Vegeterianism are fabricated alibis, an excuse to revitalize a rotten economy and boost, once again, foolish Consumerism. In such devastated geography there is no land for the soul, not a mountain top where to enjoy a clear vision of things. So, what’s next for the noble spirit? Voluntary Extinction, i.e. the inalienable right to get out of the System, once and for all. If you think about it, the free choice not to be part of this world, the silent obliteration of the self, bears an aesthetic value that finds a correspondance in Nature. The dodo was a big, wingless bird endemic to the Mauritius Island. He fed on fruits and had no predators to worry about. He was a happy, fat dude, the dodo. Tradition wants that when the Dutch landed on the island at the beginning of 1600, many birds fell prey of their dogs, or were exterminated by hunters. But this is not true. Dodologists of the Brandpowder Empirical Team found out dodos voluntarily opted for extinction, out of disgust for the cruel, vulgar and unconsiderate behavior of humans. The Dodo Movement, inspired by this act of noble self immolation, started as a new philosophy of passive action that is now conquering (and at the same time losing) more and more acolytes. The fantastic paradox of the Dodo Movement is that, the very same moment you decide to be part of it, you are out of it.

Above: one of the charts of the Dodo Movement, mapping threatened or already extincted human characters.

Below: the Dodo Movement is self-sustainable thanks to a brilliant marketing strategy. So, If you feel one of a kind, a very special person who doesn’t belong to the Dark Age of Post-Postmodernism, buy a Dodo t-shirt. Part of the money will be used to kidnap overweight turkeys from American Thanksgiving Farms, to be introduced in the Mauritius Islands in order to replace the much missed dodos.