Above: the first law of false symmetry says that, in order to by symmetric, the two statements should say the same thing: symmetry, as a word, is asymmetric like the term asymmetry. So it’s symmetric in the end result of the sentence, but it can’t be symmetric in meaning.
Body of evidence.
Stand up for your rights.
The yippie’s midlife crisis.
Above: few examples of false symmetry developed by the Brandpowder Studio. For this essay, just out of curiosity, we asked two twins to work at their computer in front of a mirror. The experiment didn’t bring any particular result, though.
Below: the second law of false symmetry says that, in order to by symmetric, the two statements should say the same thing: symmetry, as a word, is asymmetric like the term asymmetry. So it’s symmetric in the end result of the sentence, but it can’t be symmetric in meaning. Please note that, for a matter of coherence, the second law is identical, but not symmetric to the first one, confirming the theory of false symmetry.
Posted in culture, design, lingerie, nonsense, personal work, photography
Tagged asymmetry, brandpowder, cars, corset, culture, experiments, garter belts, hippie, kinky, legs, nowhere, suspenders, symmetry, twins, ufo
The End of Black and White
In the “Photography, Photographed” project (this is the second essay on Fingerpictures) we kept investigating the limits of paper, only to be surprised by its endless possibilities. The starting point is always a photo of a photo where an additional element taken from reality, let’s say a finger, is placed into the picture. The result is a crossbred image playing between two and three dimensions, a mix of paper and flesh at times so convincing that, once you reach the last image of the series (dedicated to the advent of color in photography) you can’t immedaitely say whether the hand is a real one or part of the photo (or both).
Many thanks to Van Cleef & Arpels, Tom Ford and Jimmy Choo for the images we started from as an inspiration for this experiments, plus two pictures we took from Miles Aldridge and Craig McDean, featured on Vogue Italy. To all of them our respect to their work which we wish to promote through our personal contribution. The Brandpowder Team.
Posted in advertising, culture, design, fashion, personal work, photography, trends, Uncategorized
Tagged aldridge, beauty, brandpowder, choo, experiments, fashion, fingerfood, fingers, mcdean, photography photographed, tom ford, trompe l'oeil, van cleef, vogue