Tag Archives: drugs

INSIDE MY BRAIN I PAY NO RENT.

BRAIN 01 ENTRANCE

THIS IS MY BRAIN, AS SEEN FROM OUTSIDE ON A SUNNY AFTERNOON.

Welcome to my brain! Or even better: welcome to an attempt to its spatial representation! You can look at the following images as a big architectural metaphor, a cognitive map or an illustrated trip.

It’s just a personal interpretation, of course, but what’s interesting in this project is that I gave my brain “carte blanche”. Yessir! Since the beginning, my project became its project. My gray matter was totally free to select the pictures that better represented itself.

It was not easy for me to step aside and let it do it but, you know, the brain can do everything in complete autonomy, being it the only subject that analyzes itself, and the only place that is entirely self-built. This circularity is so amazing to me that when I happen to think about it, I’m not sure whether it’s me – or my brain – to be more intrigued.

As you know, our mental evolution has been so fast that the brain lost its personal notes on the way. It was probably too busy in setting up all the wiring for its 100 billion neurons, and so today there’s not a map nor an instruction manual to help the brain to unveil its own secrets and understand how its wunderkammer really works. But I’m going to stop here. I don’t want to bore you to death with scientific details. All I want to do is to let you enter into my brain, have a quick look, and tell me what you think. Enjoy the journey!

BRAIN19 narrow curve

I AM SURE YOU NOTICED THE MINUSCULE DOOR AT THE BASE OF THE DOME (FIRST PICTURE).  WELL, THAT’S THE ENTRANCE, AND AS SOON AS YOU STEP IN, YOU’LL HAVE TO FOLLOW A CIRCULAR PATH WITH CURVED WALLS MADE OF CALCIFIED CONNECTIVE TISSUE. DON’T BE AFRAID: THAT’S MY SKULL.

BRAIN 06 little man

AT THE END OF THE CIRCULAR PATH YOU’LL FIND A LARGE ROOM: THIS IS THE BRAIN’S MAIN DOORWAY WHERE A FACELESS SENTINEL WILL CHECK YOU OUT. NOT SURE WHO IS HE, BUT I KNOW HE’S THERE TO FILTER REALITY AND MAKE SURE THE LIMITED CAPACITY OF MY MIND IS NOT CONTAMINATED BY UNNECESSARY GROUND NOISE.

BRAIN 04 stairs

BEYOND THE VELVET CURTAIN YOU’LL FIND A SPIRAL STAIRCASE GOING ALL THE WAY DOWN. THE INSIDE OF THE BRAIN IS DIMLY LIT AND THERE ARE NO COLORS BESIDE BLACK AND WHITE. THE LIGHT’S TREMBLING QUALITY IS DUE TO THE ELECTRIC ACTIVITY OF NEUROTRANSMITTERS WEAKLY FIRING IN THE DARK.

BRAIN 03 tunnel

AT THE END OF THE 13,263-STEP STAIRCASE, BE PREPARED TO ADJUST YOUR EYESIGHT TO DARKNESS. THE DEEPER YOU GO, THE MORE ANTIQUE EVERYTHING LOOKS. MY REPTILIAN BRAIN FEATURES A MAZE OF CREEPY TUNNELS WHERE YOU CAN EASILY GET LOST. IT’S ALWAYS A GOOD IDEA, WHILE YOU WALK, TO MARK THE WALLS WITH A PIECE OF CHALK OR BACKTRACK YOUR PATH WITH BREADCRUMBS.

BRAIN 05 corridor

PLEASE ACCEPT MY ADVICE! ONCE YOU CHOOSE A DIRECTION, STICK TO IT AND DON’T BE TEMPTED TO TURN LEFT OR RIGHT, OR YOU’LL END UP NOWHERE. IF YOU DO AS I SAY, YOU’LL ALWAYS FIND A ROOM OR AN OPEN SPACE WHERE YOU CAN REST, DRINK A CUP OF TEA AND LOCATE YOUR POSITION.

IF YOU LOOK DOWN HERE, YOU CAN HAVE AN IDEA OF WHAT YOU REALLY SEE INSIDE MY BRAIN. IT’S NOT A STATIC STATE OF MIND BUT A RATHER KINETIC ENVIRONMENT WHERE YOU ARE CARRIED AWAY BY MY OWN THOUGHTS.

tumblr_m73ia9nHPf1qetdhio1_500

BRAIN 02 main hall

YOU SEE? EVEN A LONG AND CLAUSTROPHOBIC CORRIDOR MAY LEAD TO AN UNEXPECTED PLACE LIKE THIS ONE. THIS IS THE HYPOTHALAMUS THAT CONTROLS MY SLEEP. IT’S AMAZING TO REALIZE THIS GLAND IS THE SIZE OF AN ALMOND, YET, IT LOOKS SO SPACIOUS FROM THE INSIDE. MY BRAIN CELLS NICKNAMED THIS PLACE “THE NAP LOUNGE”.

BRAIN 20 library

MEMORY IS NOT ARRANGED, AS YOU MIGHT IMAGINE, LIKE THE LIBRARY PICTURED ABOVE, WHERE BOOKS ARE NEATLY DISPLAYED BY TOPIC OR ALPHABETICAL ORDER. THE BRAIN REQUIRES A MUCH FASTER RETRIEVAL OF INFORMATION, SO YOU’LL BE AMAZED BY THE POSSIBILITY TO FLOAT LIKE AN ASTRONAUT AND ZOOM ALONG ‘BOOK PIPELINES’ LIKE THE ONE HERE BELOW.

BRAIN 07 tunnel of books

INFORMATION IS CONSTANTLY GATHERED, COMBINED, REARRANGED AND DISCARDED, AND EACH CONTENT IS SAVED IN MANY PLACES, JUST IN CASE. MY BRAIN MAKES A BACK UP OF EVERYTHING BUT, ON THE OTHER HAND, IT’S HOPELESS TO REMEMBER WHERE THE STUFF HAS BEEN STORED.

BRAIN 08 guggescale

THIS STRANGE BUILDING IS CALLED THE ‘DILEMMAS’ HOTEL’, AND THAT’S BASICALLY WHERE ME, MYSELF AND I ARE SORTING OUT OUR MAJOR DIFFERENCES. EACH ONE OF MY SELVES SHOUTS FROM ONE OF THESE BALCONIES, WHEN TRYING TO WIN AN ARGUMENT. IF YOU HAPPEN TO PASS BY, PLEASE, MIND YOUR BUSINESS AND KEEP WALKING.

BRAIN 09 escalator

IF YOU LIKE ESCALATORS AS I DO, YOU’LL FIND PLENTY OF THESE INSIDE MY HEAD. EACH ONE WILL TAKE YOU UPSTAIRS, TO A DIFFERENT AREA OF THE CEREBRAL CORTEX. THIS FLOOR HAS BEEN TOTALLY RENOVATED TO HANDLE COMPLEX ACTIVITIES SUCH AS LANGUAGE, ABSTRACT THINKING AND VISUAL  PROCESSING.

BRAIN 17 roots

EVERY NOW AND THEN YOU’LL BUMP INTO OLD DENDRITES LIKE THESE. THEY REST IN PEACE INSIDE A SORT OF ZEN GARDEN SURMOUNTED BY A LIGHT ROOF. MY DEAD NEURONS ARE USELESS – I KNOW – BUT I KEEP THEM NO OTHER THAN FOR A SENTIMENTAL REASON.

BRAIN 10 sinapsi wilderness

SINCE THE VERY DAY I WAS BORN, I ‘VE BEEN LOSING ABOUT EIGHTY THOUSAND NEURONS PER DAY. (IF I TELL YOU I STILL HAVE 98% OF THEM YOU CAN EASILY CALCULATE MY AGE). ALL TOGETHER, MY NEURONS FORM AN EVER-CHANGING LANDSCAPE OF BRANCHES AND MUSHROOM-SHAPED UNITS THAT CREATE NEW IDEAS AND RETRIEVE OLD ONES. RABBITS ARE FREE TO GO AROUND, HERE.

BRAIN 11 exit

I COULDN’T IDENTIFY THIS SPACE. MY BRAIN SELECTED IT FOR A REASON IT DIDN’T WANT TO TELL ME. IT MIGHT BE A MAINTENANCE ROOM OR AN EMPTY SLOT. THE BRAIN, AFTER ALL, IS FILLED WITH EMPTINESS.

BRAIN 12 corpus callosus

THE CORPUS CALLOSUM PICTURED ABOVE IS CONNECTING LEFT AND RIGHT HEMISPHERES. THIS GOTHIC PLACE, WITH ITS 250 MILLIONS AXONS, GUARANTEES PROPER COMMUNICATION BETWEEN THE TWO PARTS. FROM ITS WINDOWS YOU CAN ENJOY A SUPERB VIEW, ESPECIALLY AT NIGHT, WHEN DARKNESS IS ILLUMINATED BY REM’S ELECTRIC STORMS.

BRAIN 13 lost memories

THIS IS THE CLOSET OF FORGETFULNESS, WHERE IRRELEVANT MEMORIES ARE GRADUALLY ERASED. I AM NOT VERY GOOD IN ORGANIZING MY STUFF AND I END UP WITH HUNDREDS OF SCRAPPY ROOM LIKE THIS.

BRAIN 14 ambitions

THE AMBITIONS’ PALACE IS A VERTICAL, ENDLESS STRUCTURE. I NEVER MADE IT UNTIL THE TOP. THERE’S NO LIFT TO TAKE ME UP, AND THE STAIRS SPIN INTO A MIST THAT IS SPELLING ONLY TROUBLES. NOT FOR ME, THANKS.

BRAIN 18 stairs to nothing

LOOKOUT STAIRS ARE DEFINITELY MY SLICE OF PIE. FROM HERE, IN A CLEAR BRAIN-DAY, YOU CAN CONTEMPLATE THE SURROUNDING, GATHERING YOUR THOUGHTS. THIS LOOKOUT, FOR EXAMPLE, GIVES A GOOD LOOK INTO THE  PLAINS OF MY TEMPORAL LOBE.

BRAIN 15 aisle

ROOM AFTER ROOM, YOU’LL SOON DISCOVER THAT MY BRAIN IS NOT SO DIFFERENT FROM ANY RUN-DOWN HOTEL AROUND THE WORLD. EINSTEIN, AFTER ALL, SAID WE ARE USING ONLY TEN PER CENT OF OUR BRAIN’S POSSIBILITIES AND, HONESTLY, I USE ONLY A FRACTION OF THIS PERCENTAGE.

tumblr_mo0afkJs0s1qb6nmgo1_400

I TOLD YOU THE BRAIN IS ALL BLACK AND WHITE. WELL, THERE’S AN EXCEPTION: THIS IS MY PRIVATE HYPERSPACE. PEOPLE WHO NEVER TOOK DRUGS SAY DRUGS ARE BAD BUT I DON’T THINK SO, ESPECIALLY WHEN I’M ON A GOOD TRIP. NATURAL STUFF LIKE AYAHUASCA OR PEYOTE CAN OPEN NEW PERSPECTIVES IN YOUR LIFE.

BRAIN 16 big hole

THIS IS THE END OF YOUR JOURNEY AND I HOPE YOU ENJOYED IT. YOU CAN EXIT MY MIND THROUGH THE LACRIMAL BONE BUT, PLEASE, WATCH YOUR STEP AS YOU CLIMB YOUR WAY OUT, SINCE THIS IS THE MOST FRAGILE BONE OF THE FACE. LEAVE A BRIEF NOTE, IF YOU WISH. IT WILL HELP ME TO IMPROVE THIS PLACE.

THANK YOU FOR VISITING!

BRAINPOWDER

Advertisements

ALMOST PORN

bigcock logo small

ALMOST PORN. THE LAST FRONTIER OF SEX.  –   by Brandpowder  ©  2013.

Let’s admit it. Porn has said it all. It’s repetitive, patterned, out-of-date, monotonous, trite, prosaic, insipid, self-quoting, in one word: Boring! The maximum variation you can expect from any given story ranges from “hmm, ah, hmm, ah, yes, yes!” to “hmm, ah, hmm, ah, da, da!”  or “ja, ja!” or “hongu, hongu!” depending on whether the film was shot in America, Russia, Germany or Zimbabwe. The rest is just a ‘clash of flesh’ that is just a grotesque parade, a sad mirror of our depleted of fantasy.

A study conducted by the University of Montreal found out that 100% of male population in their twenties watches porn, with an average ranging between 20 and 40 minutes a week (the difference being between the engaged and the single). The word “Sex” comes third after music and travel in search engines’ query, only because people look for sex under an endless list of synonyms, including ‘cuddling’. This is more a sign of a malady than a success. The paradox is that bored people turn to porn which, in its fake excitement, is even more boring. Porn is producing 4o% of the so-called “information overload”on the web – a wave of smut that is destroying the meaning of love and eros, and submerging our own dignity. In a visually inundated society, the satiated eye isn’t imaginative anymore. Everybody’s brain, today, is as full as a tick!

No way out, apparently.  But then, once again, the Brandpowder Team came up with a brilliant alternative.  Always ready to fight fake myths and to improve the overall quality of life on the planet, Brandpowder triggered a counter-culture to porn.  BIG COCK SMALL PUSSY is a film company specialized in “almost porn” movies. Films where, no matter all the favorable circumstances you’d usually expect as a prelude to a steamy hot conclusion, nothing hot ever happens. Every story remains clean, suspended and unconsumed and its lack of sex makes it suitable to all audiences.

The first film is called “Bad Girls Must Be Punished” (below). It stages two young schoolgirls who haven’t performed too well at College. Their teacher, a handsome man halfway between a lifeguard and a bodybuilder, is very disappointed. The girls play with their miniskirts and ask him if there’s anything they can do to recuperate their bad grades. The teacher tells the two spoiled brats they need to learn a good lesson in discipline. They smile at him with complicity but they are not getting the point, evidently. The teacher tells them they must repeat the year! End of the story.

DVD BAD GIRLS SMALL

“Devasted by the Plumber” (below) is another short where a lonely housewife wearing sexy lingerie as if it were the most natural outfit for everyday’s chores, calls the plumber to fix the washing machine. A black guy shows up and gives a quick glimpse at the lady. He knows how to fix the leak straight away. That’s a man’s job. The rest of the movie, quite interestingly,  concentrates on the nuts and bolts of hydraulic repairs, making it also a useful manual for household’s maintenance. At the end, the black guy presents the bill and that’s when the lady looks truly devastated. That’s not possible! Three hundred dollars to fix a leak?

DVD PLUMBER small

“My Husband is a Lesbian” follows an intriguing plot: a married couple is spending their holidays at the beach. She’s a wannabe intellectual who, after reading Aristotle’s Theory of the Syllogism, tries to apply theory to practice. She speculates about her dull husband who, in the meantime, kills time watching younger babes on the beach. The wife’s lousy mumbling follows a crooked path: “Women who like women are lesbians. Women are human beings. Also men are human beings. Therefore, if my husby likes women, may be he’s a lesbian too…” This movie, of course, is aimed to people who like the Ingmar Bergman’s style.

DVD HUSBAND_small

(Three pictures below) : every BIG COCK SMALL PUSSY film comes in a luxury golden case, complete with authentication stamp and introductory booklet that makes it a collector’s must. Graphic design and illustration are by Carlo Muttoni and Monica Turlot, of the Brandpowder Team.

gold dvd

timbro BCSP

page booklet copia

“The Overscrupulous Secretary” (below) stages a stunning girl whose humble job is mainly of the under-desk type. In fact she spends most of her working time picking up stuff her clumsy boss drops on the floor: pencils, pens, ipads… The boss is always on the phone, saying trivial things like: “You are doing a great job!” or “I want you to get it all!”. The secretary, in the end, re-surfaces with all the things she collected from the carpet, but we are not going to reveal the full story.

DVD SECRETARY small

(Below): “So Innocent and So Dumb”, as you have already guessed, is an unnerving comedy about innocence and stupidity. A young country girl raised in a Midwest’s farm, receives a visit from her cousin, a young man from New York City (where else?). The city guy tries to take advantage of her purity but he won’t be able to get what he’s looking for. The farm girl raises his expectations when she asks him if he would like to see her little ass. He gets very excited. He doesn’t know, yet, he will go back to New York empty-handed.

DVD SO DUMB small

 

POSTER BANANA

Every BCSP movie is a disappointment to those who can’t wait to see the beef but, at the same time, a way to re-think ourselves, may be getting rid of our dependance on technology and the sluggish excitement of its visual drugs. The stories are very funny, anyways, and sometimes nothing is better than a good laugh. The Brandpowder Team is currently working – full steam – at new episodes and stories. BIG COCK SMALL PUSSY is opening soon a new, dedicated website where you’ll have access to all content and gadgets. Stay tuned!

PS: This article was going to end up with the line “A new star is porn” but, in the end, we thought the pun was not new, and we opted for something more sober.

MEDIADOPE (drugs are the media)

Last summer the Brandpower Team travelled to Nepal to meet with Tom Lioncraut, an American hippie and travel guru who, a few years ago, had to flee the States to evade trial for heroin trafficking. Tom, who still swears his innocence, settled down in a colonial house near the Pokhara Lake; the place is surrounded by a bamboo porch, gently perched at the foothills of snow-capped mountains. On his property Tom grows what conoisseurs reckon as the best grass in the Himalayas. But we didn’t go to the other side of the world just to smoke his pot. Our trip was for a good cause: Tom, in fact, decided to run a worldwide campaign against drugs and he called us to get some help. After a brief conversation on monsoons, tigers and women’s rights in Nepal, we asked him which drug he wanted to fight, in particular. Tom looked puzzled by the question, then candidly replied: “any drug!”

FBI, by all means, considers Tom Lioncraut a criminal. On the other hand, he’s also a drug authority who – in the past – helped several governments in their attempt to curb the drug cartel. Nobody, infact, knows drugs, from production to smuggling, better than him. He’s also familiar with drug addicts’ mentality, their psychology, rituals, fears and weaknesses.

Tom laid down the problem of drug-fighting starting from advertising. He said that tv commercials against drugs always got it wrong. “They fucked it all up for at least two reasons: drug addicts are just focussed on one thing: drugs. They don’t even have time for sex, so why should they waste time watching tv? Actually, a person who’s high on LSD or peyote can watch tv for hours, seeing the craziest cartoons without even switching the bloody thing on!” He paused for a second to light a spliff. “The other reason is that advertising against drugs actually drives many people to try it because ad-people make everything look so damn’ cool. It’s immoral.”

We couldn’t agree more with Tom, especially after trying his grass which had put all of us in a super mellow mood. We worked and smoked for a couple of days and, at the end of a quite enjoyable brainstorming, we came up with a revolutionary insight: if addicts think only about drugs, why not using drugs as the media?

“Bingo!” Tom thought the idea of placing anti-drug ads on pills and LSD blotters was a strike of genius. He said: “that’s the fucking thing I was looking for!”. We proposed Tom to use also objects and tools linked to the ritual of drug’s preparation as a media; syringes and spoons for heroin, credit cards and make-up mirrors for cocaine, for instance. We even thought of placing a warning sign against glue sniffing on glue tins. The list of crazy media kept running for hours. We are featuring here only a part of the items that went into production. Our main goal was to get in touch with people who have the attention span of a squirrel, and deliver them a message that sounded like a last call from hell. We went for harsh, punch-in-the-stomach short lines. “No need for literature!” Tom said. ” Also because drug addicts have very few neurons left, and their thinking is fucking slow. So, if we have to insult the buggers to get a reaction, let’s do that!”

Above: the question is printed in a blood-red type which screams for attention. Below: spoon and lighter are daily, familiar tools to heroin addicts. The best way to rehab these people is not asking them to give up the most powerful thing on Earth. It’s telling them to try another drug, for free. Methadone, as a matter of fact, is a good substitute to heroin, and the first step to get them out of this shit.

We didn’t limit our creative effort to a few slogans. The items have been actually produced by Mediadope, a joint venture (pun not intended) between Tom Lioncraut and Brandpwoder. We are now licensing these products to business firms and institutions who want to join the project.

Above: the Mediadope logo and its catching payoff.

Below: upper and downers come with a wide choice of slogans. Tom is convinced that the message, even if unread, can still works at subliminal level inside your body, but we are not sure of this. 

Above: the Mediadope Credit Card warns cocaine users about the financial consequences of their bad habit. Brain cells are not the only things to get burnt when you sniff coke.

Above: reading the small print can save your life. The provocation is intentional: LSD sold on blotters, thanks to Mediadope, turns into a powerful media against drugs.

Above: The glue tin, for the moment, is only a mock up; we are contacting industries to receive extra support. Glue sniffers are among the poorest and least informed drug addicts in the world; the brain damage coming from this stuff is something you don’t want to know.

The production and distribution’s cost of all these items is negligible but the positive impact of Mediadope can be enormous. We hope this brilliant, young project will help Tom to rebuild his reputation and, hopefully, get a suspension of indictment from FBI. The people who should be jailed for drug crimes, meanwhile, are still free. According to Tom, some of them still work in advertising. 🙂

Support our cause. Send your ideas. Join the conversation!

The Brandpowder Team.

SNOW = C17 H21 NO4


(data by United Nations World Drug Report, der Spiegel, and Britannica Enc.)


Above: a lump of compressed cocaine, a cristalline alkaloid obtained by the chemical processing of coca leaves. If sniffed, injected or ingested regularly, cocaine leads to the notorious Paradox of Coke: in order to work like an ass I need to sniff cocaine which, by the way, I can afford only by working like an ass.