Tag Archives: advertising



JESUS AIRLINES is the boldest Brandpowder’s project to date. We sent a draft of what follows to the Vatican, without response (understandably) but the idea is waiting for an investor with vision and faith. The whole story started with a photograph taken by one of our employees (Bob Gukka) while taking off from a local airport (below, left): the picture shows a landing airplane whose cross-shaped shadow on the airport strip is surprisingly similar to the Christian symbol projected on the grass. The Brandpowder Team got quite excited about the finding. It was a Call, we thought, a revelation from Heaven! And we had to do something about it.


The original sketch on this page clearly shows the liaison among faith, flight and fondness (the 3F factor). Why not put all these items in a blender and create an airline company with a holy message?  Jesus Airlines was born, with a logo inspired by the monumental Christ the Redeemer, in Rio de Janeiro. We opted for a flame red background, to provide the brand with a powerful message of love, peace and brotherhood among all nations.



Above: the corporate image has been studied in every detail. Jesus Airlines’ business cards have been turned into a promotional media, thanks to individual personal website where all employees can have their own fan page. Each card, on the other side, presents a holy picture to make passengers feel more protected.


Above: boarding passes are dipped into incense. Burning is not permitted aboard the airplane, of course, but once home, passengers can extend the Jesus Airlines’ experience enjoying the holy scent.


Above: The main terminal is eye-catching, and spirit lifting too. Jesus’ giant marble statue greets departing passengers and bless the ones on arrival.


Above: (click to enlarge) Jesus Airlines’ print ad introducing 7 Star Class, a service of unprecedented luxury in the history of commercial flight.


Above : (click to enlarge) Jesus Airlines loves customers to bits and it proves it: two flight attendants are provided to every single passenger on every flight. Below: (click to enlarge) The Frequent Flyer 7th Heaven promotional campaign.


Below (click to enlarge): No matter what you heard about immortality, Jesus’ first concern on Earth is your Safety. That’s why each plane is equipped with an individual parachute, gps-radio and a gourmet food package in case of accident.



Above and below: (click and read carefully) instructions for your personal safety include a Holy Bible for an inspiring read. This way you can save your soul, too.


Below: The airplane’s lower fuselages is painted with a white cross. The special fluorescent coating glows in the dark, so that the Word is clearly visible at night. While churches remain empty and silent on the ground, Jesus Airlines’ Message keeps traveling above our head, promoting faith in a spectacular way all over the world.




Young Woman Holding Large Model Airplane

Above: Olina Turtcom, appointed Head of Design for the Jesus Airlines’ project. “I never believed in God,” – she confessed – “but then I started to work with these guys and I was blessed. Now I’m a believer. Jesus can do wonder to all of us, and I have to thank Brandpowder for this wonderful life-changing experience.”


Above and below: Stairway to Heaven is the airline’s label for branded content. Jesus Airlines production extends to music, books, fashion and beverages. The Marketing of Faith is the next big thing, and there’s nothing better than cool products to convey a timeless message in a contemporary, soul-catching way.


Below: we would like to close this post with a sketch of Jesus Airlines’ proposed Lounge & Restaurant, signed by Serafin Maud, an architect who recently joined our Team. The airplane’s body includes Duty Free shop, Beauty Parlor, Liquor Shop and a small Chapel. The Restaurant, called Wings, makes it for a flighty, exciting lunch in midair.


Jesus is looking for partners. If you are a billionaire, and you believe in Him, please drop us a line. God bless you.



Advertising should sell beauty, irony, hope, humour, questions, poetry, imagination, love, nature, visions, projects, entertainment, dreams, challenges, play, thirst, landscapes, innovation, culture, excitement and ideas. Beside soup. Brandpowder, more than a traditional agency, is intended as a surreal place where people promote experiments in visual communication, design, fashion and products, at a slower pace.


What kind of world are we going to present to future generations? I tried to imagine the babies’ point of view, the very moment they are going to leave their mother’s womb. Their first glimpse of the world comes from this narrow slit. What is like to pass through the door, leaving the warmth of a safe nest, to finally enter a world of danger and pain? The question is biblical. The answer is up to us. Let’s fight for a better, cleaner, and sunnier planet.


Think about how many things you can do with your feet. Beside foot massage and footsie of course. Feet are the foundation of our body. The nervous system terminal, pumping blood at every step (feet are considered like a second heart by Chinese medicine). We stand on them, we walk around, we run, we explore and, when in trouble, our feet find an escape to save our beloved ass. Shoes are a tribute to them. Shoes are not just a Freudian link to our sexuality. Even if Eros likes high heels. Anyway, I think nobody better than Louboutin is a devote interpreter of this part of our body we too often underestimate or forget about. In this case I used boots and shoes to invent a propaganda campaign against mediocrity and false myths. Just another way to show the potential of object and, most of all, their power to reawaken our archetypes. Please, do not take my words too seriously. Today it’s quite cold and I have just been drinking grappa. Cheers.