Brands are powerful. The aim of my work is to demonstrate how big is their potential even when, far from their usual context, they are placed into a new one. What you see in this first experiment is a sort of mating where industrial archaeology plays as a background for world famous fashion brands. The force lays in the potential difference of two worlds. The brand is a magic icon. It rescues and elevates the rust of such ruins to the realm of beauty and glamour.


2 responses to “THE POWER OF BRANDS

  1. Unusual and original ideas very well and effectively presented.
    Keep up the good work!

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