Category Archives: advertising



pepsi coke



JESUS AIRLINES is the boldest Brandpowder’s project to date. We sent a draft of what follows to the Vatican, without response (understandably) but the idea is waiting for an investor with vision and faith. The whole story started with a photograph taken by one of our employees (Bob Gukka) while taking off from a local airport (below, left): the picture shows a landing airplane whose cross-shaped shadow on the airport strip is surprisingly similar to the Christian symbol projected on the grass. The Brandpowder Team got quite excited about the finding. It was a Call, we thought, a revelation from Heaven! And we had to do something about it.


The original sketch on this page clearly shows the liaison among faith, flight and fondness (the 3F factor). Why not put all these items in a blender and create an airline company with a holy message?  Jesus Airlines was born, with a logo inspired by the monumental Christ the Redeemer, in Rio de Janeiro. We opted for a flame red background, to provide the brand with a powerful message of love, peace and brotherhood among all nations.



Above: the corporate image has been studied in every detail. Jesus Airlines’ business cards have been turned into a promotional media, thanks to individual personal website where all employees can have their own fan page. Each card, on the other side, presents a holy picture to make passengers feel more protected.


Above: boarding passes are dipped into incense. Burning is not permitted aboard the airplane, of course, but once home, passengers can extend the Jesus Airlines’ experience enjoying the holy scent.


Above: The main terminal is eye-catching, and spirit lifting too. Jesus’ giant marble statue greets departing passengers and bless the ones on arrival.


Above: (click to enlarge) Jesus Airlines’ print ad introducing 7 Star Class, a service of unprecedented luxury in the history of commercial flight.


Above : (click to enlarge) Jesus Airlines loves customers to bits and it proves it: two flight attendants are provided to every single passenger on every flight. Below: (click to enlarge) The Frequent Flyer 7th Heaven promotional campaign.


Below (click to enlarge): No matter what you heard about immortality, Jesus’ first concern on Earth is your Safety. That’s why each plane is equipped with an individual parachute, gps-radio and a gourmet food package in case of accident.



Above and below: (click and read carefully) instructions for your personal safety include a Holy Bible for an inspiring read. This way you can save your soul, too.


Below: The airplane’s lower fuselages is painted with a white cross. The special fluorescent coating glows in the dark, so that the Word is clearly visible at night. While churches remain empty and silent on the ground, Jesus Airlines’ Message keeps traveling above our head, promoting faith in a spectacular way all over the world.




Young Woman Holding Large Model Airplane

Above: Olina Turtcom, appointed Head of Design for the Jesus Airlines’ project. “I never believed in God,” – she confessed – “but then I started to work with these guys and I was blessed. Now I’m a believer. Jesus can do wonder to all of us, and I have to thank Brandpowder for this wonderful life-changing experience.”


Above and below: Stairway to Heaven is the airline’s label for branded content. Jesus Airlines production extends to music, books, fashion and beverages. The Marketing of Faith is the next big thing, and there’s nothing better than cool products to convey a timeless message in a contemporary, soul-catching way.


Below: we would like to close this post with a sketch of Jesus Airlines’ proposed Lounge & Restaurant, signed by Serafin Maud, an architect who recently joined our Team. The airplane’s body includes Duty Free shop, Beauty Parlor, Liquor Shop and a small Chapel. The Restaurant, called Wings, makes it for a flighty, exciting lunch in midair.


Jesus is looking for partners. If you are a billionaire, and you believe in Him, please drop us a line. God bless you.


Helvetia Drop 00

Helvetica is the most widely used typeface in the world. Designed in 1957 by Eduard Hoffmann and Max Alfons Miedinger for Haas Type Foundry in Zurich, it was rapidly adopted by graphic designers, ad agencies and printers worldwide for its clean lines, elegance and great readability. Initially it was called Helvetia but Haas didn’t want this type to by identified with his own Country (Helvetia is the latin name for Switzerland) and the name Helvetica – which means “from Switzerland” was chosen.

The Brandpowder Team, to honour the 56° anniversary of this aesthetic achievement, designed the first open source typeface in the world. It’s called Helvetia Drop, and everybody can use it for free. Here’s how it works: start from the Arial Bold MT Rounded, a free typeface which is identical to Helvetica but bears another name for copyright reasons (don’t ask). Write your text or logo on Illustrator. Then select the outline mode and choose the color of your background (i.e. white, if you want it on a white surface). By giving different thickness to the outline (1 up to 20 points, depending on the size of your type) you’ll be able to reduce the type’s appearance. It will be thinner and smoother, as sand shaped by sea ripples. Its gentle contours convey a sleek, modern look to your text and it’s readable also on small type, even if it’s not suitable for extra small print such as in legal notes or pharmaceutical instructions. That’s all folks!

Helvetia Drop 08

Helvetia Drop 01

Helvetia Drop 02

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Above: popular commercial logos written on Helvetia Drop acquire a new life.

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Above: chromatic torture test. Helvetia Drop is nice also in bright green and pink.

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Above: Monica Turlot, photographer and chief designer for the Helvetia Drop project. The Brandpowder Team celebrated a great moment last week. Monica was nominated for the prestigious Hardon Design Award for Excellence. She’s kind of shy and didn’t want to pose for a picture. We had to catch her by surprise. Nice shot! – she said, but when she found out we used her beloved Hassleblad, she got mad at us. 🙂



We are living in tough times and money is tight like a lemon’s butt.  The Brandpowder Team received a call for help from one of the most celebrated Australian fashion designer, Don Pezzano (who happens also to be an early supporter of Brandpowder and a friend of us). Don asked us to find a reasonable alternative to top models’ ludicrous wages. “They simply ask too much,”  he told us. “And what they do, at the end of the day? Nothing, really. They drink Evian and chain-smoke in the studio, posing in front of a camera with the usual ‘I am unreachable for you’ kind of attitude and, when the photographer is done, they pretend to keep every dress they tried on and, as if this weren’t enough, they make a doggy-bag out of all the food they can put their hands on. These are not models, for God’s sake, these are fucking locusts!”

We calmed Ron down and suggested him to adopt our new technology: Sklwedfr© by Brandpowder. It’s a lousy name – we admit – but at least it’s not on Google. Sklwedfr© is a smart analogic software that creates composite fashion pictures starting from a bio database of 5,000 virtual dolls we created for this purpose. There are endless possibilities and the result is striking: no more models, no more crazy fees, no more ravaged buffets in the studio. Just brilliant, sexy girls who can do everything for nothing.  We are now launching a beta-version of the software and, for the occasion, we are introducing a few samples of Sklwedfr© pictures. Many fashion designers can’t wait to buy our super no-bullshit innovative technology. Sklwedfr© is not going to decree the end of top models and their ridicolous cachets but, after all, even dinosaurs laughed a lot when they bumped into the first mammals.








Christmas apple

Above: One of the 10 brilliant ideas that will make you save a lot of money, this Christmas. Unemployed couples can get their son an Apple for 25 cents, instead of wasting hundreds of dollars in digital devices. And if the spoiled brat starts to complain, Dad and Mom can explain him the difference between Jobs and Jobless.

LET’S FACE IT: Money is always tight for all of us but there’s a special moment of the year that makes us feel particularly broke and desperate and furious against consumerism: the week before Christmas! We hate everything: the shopping frenzy inside a Mall packed with sweaty people wandering around like zombies in search of the perfectly useless gift. We hate the tacky plastic trees, the fake snow and the multiple Santas, each one claiming to be the original one. We hate jingle bells, rein deers, golden glossy gift wraps, champagne and panettone. We hate all this because every year it’s the same old story and, despite our money is less and less, we haven’t the guts not to buy at least a little present to our relatives, close friends, business partners and colleagues who add up, averagely, to 42 people.

The Brandpowder Team, this year, wants to break this tradition once and for all. Who said you need to spend your salary (if you still have one) on stupid presents? In order to survive these Holidays, not to mention the Maya Prophecy, we give you ten smart ideas to save time, wallet and stress.

Christmas bean

The ideal gift for acquaintances you didn’t see for a while but you want to get in touch with, again. If you love silly puns, this present comes for less than 2 cents.

Christmas bullet

Everybody has a depressed friend. And a bullet costs only 15 cents. Eliminating your friend will also get rid of the next Christmas’ present.

Christmas egg

One of most voted bang-for-the-buck ideas: an egg (22 cents) can be both an original ball for the Christmas tree and also a pre-present for next Easter.

christmas pencil

Another two-in-one gift to impress your friends. You don’t even need to spend money for this. We bet you are full of these little items at home.

Christmas screw

Don’t ask us why but to screw is something you can do even without a screwdriver. This simple present is always welcome among young friends who want to have a laugh. And it’s good omen, too. Price: only 2 cents.

Christmas snow

If you’d like to go for something personal, something that talks about the time you spent for actually making the gift instead of simply buying it, the snowball is a classic and the white stuff is easy to find, unless you live in Jamaica (in that case, a ball of grass will do).

Christmas sock

How many times did you end up with one sock without finding the other one, at home? Well, it’s time to give your smelly-lonely friend a purpose. This little present pulls the leg (and the foot) to all useless gifts. As such, it helps people to reflect on the subject.

Christmas tie clip

Show your creative zest! You can impress your colleagues (or your boss, if you dare) spending less than one cent. To give it extra value, may we suggest to place the clip inside a matchbox? (keep the matches for yourself, though).

Christmas toast

Last but not least, a great classic: two slices of bread, accompanied by this simple line, can be greatly appreciated by anyone. And if you feel really generous, you can add a strip of bacon.

Merry Christmas and Happy New Year!

The Brandpowder Team