Top: Gideon Sundback, inventor of the zip (…you mean, the postal code?)

We’d like to pay a tribute to Gideon Sundback, the man who invented the zip, a device that beautifully separates and joins not only two pieces of fabric, but reveals a whole world of things, opening up and closing, showing and concealing, freeing and restraining both flesh and spirit, and the fireworks of fantasy.

“Thank you Gideon!” for your ’embroidered’ drawings of the 1917 patent (above). Inventions like this were a mix of technology and poetry. The etiquette, in such official documents, dictated meticolous handwriting, reflecting a sense of brainy elegance and aesthetic discipline.

“Thank you Gideon!” for opening (and closing) a new path in history.

“Thank you Gideon!” We couldn’t exist without you (The Cat Women).

“Thank you Gideon!”. The Shut Up logo (courtesy

“Thank you Gideon!” Politicians should wear this on campaign. (The voters).

“Thank you Gideon!” for letting me properly torture women’s feet. (Loboutin).

“Thank you Gideon!” because shorts must be short, but never short of zips.

“Thank you Gideon!” for filling another gap in the fashion industry.

“Thank you Gideon!” for giving a ‘time-poor” society a chance for quick love.

The monster was stitched together by hand. B-movies show zips on his head and neck, but this is an historic false. Frankestein was written by a 19-year old Mary Shelley in 1817, exactly one hundred years before Gideon Sundback’s invention.

” °°°° you, Gideon!”. The button.


7 responses to “ZIP THIS!

  1. You have been nominated for The Versatile Blogger Award!
    If you decide you’d like to accept, check out our post…
    xx ~ Trèsors De Luxe!

    • Dear Tresor De Luxe,
      We are flattered by your Award and we hope you will not be offended if we decline it. Our blog is more single-minded (if not obsessed) in the pursuit of the inconclusive deeds of life.
      As such, we feel not to be versatile enough to deserve such recognition. Moreover, we are not interested in fame and success as much as in the moment that preceeds them both. We indulge in anonimity and imperfection. And we are happy when we are not satisfied.

      Thanks for thinking of us. Looking forward,

      The Brandpowder Team

  2. TheRunningZipper

    At the end better to zip than to unzip. On one hand you might miss the great pleasure of unzipping a classic Christian Dior Cocktail black dress unveiling its beautiful content but on the other hand what a pleasure of looking at millions of mouths being shut by talking non-sense.

    • RunningZipper, your point of view is music to our ears. Zipping and unzipping (or buttoning and unbottoning, before the device that let us all pee faster) is a Hamletian question. But see, the Brandpowder Team is a master of nonsense, so we prefer to take a long breath and pose the ultimate question: how many Christian Dior zips do you see after three cocktails?

      Best from all of us, brother!

  3. TheRunningZipper

    The real question is not how many zips do you see after three cocktails but how many you didn’t see before any cocktail. The more you cocktail the more you get focused on action and stop small talk….unzip it and zip your mouth….the real problem could be for Fantozzi with his tongue halfway pending outside his mouth side and his fingers crossed…he could get the worst of both world : not being able to unzip Silvani and not even fully zipping his mouth…..
    The RunningZipper

    • Dear Friend,

      The topic defnitely deserves a drink. Next time you pass by our headquarters in Alaska, you’re welcome to stop by for tea.
      We’ll be glad to show you a few things our Team is working on, including a silent zipper, something very useful for anyone who, coming home quite late and quite drunk, doesn’t want to make noise while undressing in the dark. And also our oh-no zipper: as soon as you start undressing a lady, the device activates a microspeaker with a “oh no” loop recording. The gadget has been thought with shy females in mind.

      Best from the Team

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