After much thinking, we decided to leave our office on W 65th Street and move into the country. Who needs an office in Manhattan, nowadays? I mean, we are living the digital revolution and, with a laptop and a bunch of weed, anyone can work virtually anywhere. Why not choosing a cheap, nice place? Mister Bernbach, who is still considered the father of modern creativity, once said the best ideas come up when you sit on a wooden chair. Nothing truer. Comfort is a distraction and opulence is obtunding. So we scrapped off the stucco and we established Brandpowder’s headquarters in m.o.n.a., short for Middle Of Nowhere Alaska. The premises bear (the verb, not the animal) a gold rush atmosphere, but without the gold. The place needs a touch here and there but it’s cozy and spacious enough, and the view is fantastic: blueberry hills, crystal clear lakes reflecting a reversed landscape and, in the distance, the snowcapped mountains. And we have a gas station, with bar and pool tables only a hour drive away. Would you ask for anything more?
Our new vision on frugality couldn’t be complete without a thrifty vehicle. The HalfTruck is a great way to go around (once you learn how to keep it on two wheels). This buddy drinks conservatively and it’s extremely easy to park.
All photos © Brandpowder Team 2012