What happens when you realize your life is going nowhere, while days pile up like shallow pages? What happens when you end up being trapped into their glassy, glossy surface?  While you think about an answer, we are going to tell you a story about a brave spirit who – in search of adventure – fought to come out, literally, from the immobility of a picture.

With light foot, the Fornarina Girl (we took her nickname from the brand she was advertising) has been running through the Vogue pages. On her way she came across several beautiful personalities populating the sleek world of fashion: most of them tried to dissuade her from the purpose, but to no avail. In the end our heroine finds a way out, only to realize she can’t really leave a clichè without falling into another one.

Concept and Art Direction: Carlo Muttoni / Hand Lettering: Monica Turlot / Photography: Bob Lesiem / Post Production: Brandpowder Team.

Special thanks to: Vogue Italy, Fornarina, Calzedonia, Dolce & Gabbana, Ralph Lauren, Dior, Gucci, Missoni, Catherine Denevue shot by Steven Meisel and the editorial ‘Home Chic’ by Miles Aldridge.


One response to “THE PAGE IS ALIVE.

  1. vecchio copywriter

    bello, carletto

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